Jack Daniel’s Bottles Whiskey With McLaren Formula 1 Team
Jack Daniel's has announced the limited release of Jack Daniel’s Halo MK1 Tennessee Whiskey, a collaboration with McLaren Formula 1 Team.
The company said this...
Nowadays Unveils Extra Light THC Beverage, Advocacy Initiative
THC drinks pioneer Nowadays has announced Nowadays Extra Light, a beverage with 0.4 mg THC and 5 mg CBD per serving. The company designed...
Four Roses Releases 2026 Single Barrel Collection
Four Roses Distillery has announced the 2026 release of its Single Barrel Collection, the second installment in an annual series that rotates among its...
90+ Cellars Announces Russian River Rosé, Willamette Pinot Gris
90+ Cellars has introduced two limited-production wines sourced from California’s Russian River Valley and Oregon’s Willamette Valley.
The releases include Lot 238 Russian River Valley...
Casamigos Releases Pre-Mixed Margaritas
Casamigos has introduced a new line of pre-mixed margaritas, beginning with Classic Lime and Spicy.
The campaign behind this new launch includes activations with celebrities...
Pernod Ricard, Brown-Forman Confirm Merger Talks
Periods of pullback in an industry typically see consolidations, and alcohol is no different. As this business sector undergoes a time of economic transition,...
David Ortiz Launches Ozama Rum
Hall of Fame baseball player and MLB announcer David "Big Papi" Ortiz is the latest celebrity to launch an alcohol brand, with Ozama Rum.
This...
Glenfiddich Reveals New Branding
Single malt producer Glenfiddich has unveiled a new visual identity, intended for a contemporary audience.
The refreshed look is meant to balance modernity with tradition,...
Penelope Announces Barrel Strength 7-Year Bourbon
The evolution of Penelope’s Barrel Strength from a 4-year to a 7-year bourbon has led to the brand's new Barrel Strength 7-Year.
This is made...
Redbreast Irish Whiskey Unveils Moscatel Wine Cask Edition
Irish whiskey brand Redbreast just launched Redbreast Moscatel Wine Cask Edition, the fifth iteration in the award-winning Redbreast Iberian Series.
