Lucas Bols announced today that registration has opened for its annual global bartending competition, Bols Around the World (BATW).
The first challenge will be posted April 1 at midnight Central European Time (7 pm Eastern; 4 pm Pacific).
Now in its ninth year, BATW is intended to inspire and challenge the bartending community, while spotlighting emerging stars, according to a press release. The competition consists of 12 challenges over 12 weeks, with a new challenge shared every Monday through BolsAroundtheWorld.com
Each challenge is based on the 12 core principles taught at the Bols Bartending Academy, including speed, efficiency and responsibility. Points are awarded by a panel of judges and by fellow competitors.
In a format twist, the 2015 competition will also reward hospitality-related skills, such as hosting and storytelling.
At the end of week 12, the 20 highest-scoring bartenders will be invited for a one-week journey of “education, inspiration and excitement” during the Bols Ultimate Amsterdam Experience.
Participants can create a profile and learn more about the competition’s rules and regulations at BolsAroundtheWorld.com
Follow the competition @bolsbartending on Facebook, Twitter and Instagram.
