Meet The New Movers & Shakers Awards
Cheers is pleased to present the BevX Movers & Shakers Awards, a new program celebrating the most creative, original and innovative members of the...
Butter Wines Launches ButterZero Nonalc Line
Butter Wines, best known for Butter Chardonnay, has introduced ButterZero, a new line of non-alcoholic wines.
These have less than 0.5% alcohol by volume, 65...
Podcast: Beer Industry Trends For 2026
While the beer industry has been going through a rough patch in recent years, there are some bright spots. In this episode we talk...
A Happy Hour Promo That Truly Pops
10 Prime Seafood in Providence, RI, has launched “Poppy Hour,” available daily from 4:30–6:00 p.m. The featured pairing is a $12 glass of Moët...
Anheuser-Busch Completes Purchase of BeatBox
Anheuser-Busch has completed the acquisition of a majority stake in BeatBox, a rising star in the ready-to-drink (RTD) beverage category known for fruit-forward “Party...
What I’m Drinking Now: Lexi Parker and the Pink Pony Club
Lexi Parker is the beverage director at Poka Lola Social Club in Denver.
I love the challenge of taking an ingredient that most people only think...
Johnnie Walker Black Cask Rolls out to Retail
Diageo has unveiled Johnnie Walker Black Cask, a new, permanent scotch whisky expression aged in American white oak ex-bourbon barrels.
Led by Master Blender Dr....
Glenfiddich Reveals New Branding
Single malt producer Glenfiddich has unveiled a new visual identity, intended for a contemporary audience.
The refreshed look is meant to balance modernity with tradition,...
Spirit of Success: Inside Katey “Bunny” Rafanello’s Rise to Industry Influence
March is a time to honor the architects of change, the women who looked at "the way things are" and decided to build something better. In the male-dominated world of beverage alcohol, few people embody that spirit of architectural rebellion quite like Katey “Bunny” Rafanello.
Podcast: Beverage Alcohol Industry Challenges in 2026
With the alcohol industry facing plenty of challenges this year, we turn to food and beverage lawyer Oren Bitan, a partner at Buchalter in...














