BevX Awards: Deadline For Entries Extended!
New Year, new chance to get the recognition your beverage program deserves: Cheers has extended the call for entries for the 2026 BevX Awards to Feb....
Anheuser-Busch Announces Michelob Ultra Zero Lime
Anheuser-Busch has unveiled the latest addition to its non-alcohol beer portfolio: Michelob Ultra Zero Lime.
This is a new alcohol-free brew with 0.0% alc/vol, 39 calories and a citrus...
Podcast: AI in the Alcohol Industry
What is the impact of AI in the beverage alcohol industry? For answers, we talk with Ryan Malkin, Principal Attorney at Malkin Law, which specializes...
Jim Beam Pauses Production Amidst Industry Slowdown
American whiskey giant Jim Beam has paused production at one of its largest distilleries amidst a broader slowdown in the U.S. distilled spirits industry.
James...
Four Roses Adds 375-ml. Small Batch, Small Batch Select
Four Roses Bourbon has expanded its Small Batch line with the launch of 375-ml. Small Batch and Small Batch Select, now hitting shelves nationwide.
The new...
Caribbean Cocktail Tour Launching in January
In partnership with Diageo Reserve, the Caribbean Cocktail Tour kicks off in January. The new initiative will unite three of the region’s most influential...
Stoli Launches Halapeño Pepper Vodka
Stoli has announced the launch of Stoli Halapeño Pepper, a new flavored vodka made for one of the world’s most iconic cocktails: the Bloody...
Podcast: The Future of THC Drinks After the Farm Bill Change
What is the future of THC drinks, after the U.S. government scheduled the hemp loophole in the 2018 Farm Bill to close on Nov...
Southern Glazer’s Reveals Findings from 2026 Liquid Insights Tour
Southern Glazer's Wine & Spirits revealed findings from its 2026 Liquid Insights Tour. Spanning 31 restaurants and bars, the tour reveals what’s emerging in the industry before it hits the mainstream in 2026.
Bird Dog Whiskey Launches Select Reserve Bourbon
Bird Dog Whiskey has launched a new offering: Bird Dog Select Reserve Straight Bourbon Whiskey.
This comes bottled at 86 proof, meant to make the...














