A lineup of slick, new TV spots for D.G. Yuengling & Son’s beer are designed to show the product in its purest state and make it look as good as it tastes. How? By using close-ups of carbonation bubbles rising from a pint glass and slow-motion shots of the last few drops of lager plunging into a head-full of foam, among other creative tactics to create a thirst for the product.
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