Jose Cuervo has introduced a new line of tequila-based ready-to-drink canned cocktails, expanding its presence in the growing RTD category.
The new Cuervo Canned Cocktails line includes four flavors: Classic Margarita, Paloma, Strawberry Margarita and Pink Lemonade. The products contain real Cuervo tequila and have an ABV of 5.9%.
The cocktails are available in 8-can variety packs, single-flavor 4-packs and individual cans.
According to the company, the lineup was developed to offer consumers a lower-ABV tequila-based RTD option. The products enter the market as spirit-based RTDs continue to gain share. Cuervo cited industry data showing spirit-based RTDs increased 30% over the past year, while RTDs in the 5% to 5.9% ABV range hold the second-largest market share within the segment.
The flavor lineup includes:
- Classic Margarita
- Paloma
- Strawberry Margarita
- Pink Lemonade
Cuervo also cited internal performance data indicating its canned cocktail range has grown at more than three times the rate of the overall RTD category, and more than 15 times the rate of legacy RTD brands affiliated with established spirits companies.
“Cuervo tequila is synonymous with the summer season, and with Cuervo Canned Cocktails we’re making it even easier for people to bring the party wherever their summer takes them,” says Lander Otegui, EVP of Marketing and Innovation at Proximo Spirits. “Margaritas are America’s favorite cocktail and Cuervo has been part of this enduring recipe since the margarita was created back in the 1930s. People are reaching for RTDs now more than ever, so with the new lower-ABV Cuervo Canned Cocktails, we’ve reimagined those same beloved flavors that are already part of our DNA, in a convenient, on-the-go format that makes it easy to sip your favorite cocktails all season long.”
Cuervo Canned Cocktails carry suggested retail prices of $18.99 for the 8-can variety pack, $9.99 for 4-packs and $2.99 for individual cans.
The products roll out nationally.
