Southern Glazer’s Extends Distribution Agreement with Pernod Ricard USA
Southern Glazer’s Wine & Spirits has extended its distribution agreement with Pernod Ricard USA, premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA.
Sazerac Acquires Dirty Shirley Ready-To-Drink Cocktail
Global spirits company Sazerac, which owns Buffalo Trace among many brands, today announces its acquisition of Dirty Shirley, a ready-to-drink cocktail brand known for...
Podcast: How the Middle Tier Handles the 2026 Alcohol Consumer Landscape
With beverage alcohol wholesalers struggling to meet shifting consumer demand while keeping their customers happy, we turn to Mark Chaplin, president, commercial sales at...
Hard Rock Hotel NY Drink Celebrates Leading Ladies
In celebration of Women’s History Month, Hard Rock Hotel New York is raising a glass to some of the most influential women in music...
A Women’s History Month Spotlight on Bridget Albert
As we celebrate Women’s History Month, Beverage Wholesaler is highlighting Bridget Albert, senior director of external communications at Southern Glazer’s Wine & Spirits. We recently sat down with Albert to discuss how she uses the podcast to discuss advocacy and belonging, the importance of authentic storytelling and how she is leveraging her platform to pave the way for the next generation of female leaders in beverage alcohol.
Booker’s Bourbon Releases First 2026 Batch
The first Booker’s Bourbon Batch of 2026 is inspired by one of Booker Noe’s favorite cities in the world: New Orleans.
Booker’s “Big Easy” Batch...
El Mayor Tequila Launches 375-ml. Bottles
As alcohol brands continue to roll out in smaller formats, El Mayor Tequila has unveiled new 375-ml. sizes of its Blanco and Reposado expressions.
Beginning...
Southern Glazer’s Served Up Podcast Announces Eric Hemer as Co-Host
Southern Glazer’s Wine & Spirits announced that Served Up, its beverage and hospitality podcast, has added Eric Hemer, senior vice president of product education, as co-host alongside longtime host Bridget Albert, sr. director of external communications.
Johnson Brothers Expands Partnership With Maisons Marques & Domaines
Johnson Brothers just expanded its longstanding partnership with Maisons Marques & Domaines, the U.S. subsidiary of Champagne Louis Roederer, into the state of Colorado through its Johnson Brothers Maverick team.
Sammy’s Beach Bar Rum Expands into New Markets
Rock & Roll Hall of Famer and spirits entrepreneur Sammy Hagar continues the national growth of Sammy’s Beach Bar Rum with new distribution partnerships across New York City, northern New Jersey and Wisconsin, expanding the brand’s retail and on-premise presence in key markets.
