Freixenet has entered the ready-to-drink category with the launch of Freixenet Solare Spritz, a canned spritz made with Spanish lemon and clementine flavors.
The launch comes as consumers continue to seek lower-ABV beverages for daytime occasions. Freixenet Solare Spritz is 5% ABV and contains 110 calories per can.
“American drinking habits have fundamentally shifted, and today’s consumers are looking for elevated options that fit seamlessly into their everyday lifestyles,” said Lindsey Willey, vice president of marketing at Freixenet Mionetto USA. “With Freixenet Solare Spritz, we are creating a new flavor category that sets itself apart from the oversaturated RTD category. We wanted to give consumers a spritz rooted in Freixenet’s Mediterranean heritage that delivers a completely unique flavor without compromise.”
Freixenet Solare Spritz uses natural Spanish lemon and clementine flavors with rosemary and thyme. The company said the herbs add bitterness that balances the citrus profile.
The product will be available in 250-ml. slim can four-packs with a suggested retail price of $15.
