Freixenet Enters RTD Category With Solare Spritz
Freixenet has entered the ready-to-drink category with the launch of Freixenet Solare Spritz, a canned spritz made with Spanish lemon and clementine flavors.
The launch...
Bitburger Brings Gluten-Reduced Helles Lager to U.S.
German brewer Bitburger has launched Bitburger Gluten-Reduced Helles Lager in the U.S. The beer, which rolled out in Europe in 2020, is now making...
Q&A: Mike Fisch is Using Tech to Modernize Alcohol Tastings
By Kyle Swartz
Technology continues to reshape beverage alcohol retail, but Mike Fisch believes the industry's success will always depend on relationships. As CFO of...
Minute Maid Spiked Expands RTD Portfolio with Vodka Lemonade Iced Tea
Minute Maid Spiked has added Vodka Lemonade Iced Tea to its ready-to-drink alcohol lineup. The product began shipping to retailers this summer as the...
Yellowstone Releases 2026 Limited Edition Finished in Ruby, Tawny Port
Yellowstone Bourbon has released Yellowstone Limited Edition 2026, the 11th annual expression in its Limited Edition series, beginning at select retailers nationwide in August.
The...
Old Overholt Introduces 2026 Extra Aged Cask Strength 11-Year Rye
Old Overholt has announced the 2026 edition of Old Overholt Extra Aged Cask Strength 11-Year American Rye.
The new expression marks the fourth annual release...
Senate Proposal Would Extend Federal Hemp Deadline to Dec. 11
The booming hemp-derived THC beverage industry received a bit of good news this past weekend.
The U.S. Senate is expected to vote on a continuing...
Our 2026 Retailer of the Year: Garfield’s Beverage
In an industry where longevity is hard-earned and generational succession is even rarer, Garfield’s Beverage Warehouse stands as an exceptional success story. Founded in...
Tequila Corralejo Adds 375-ml. Reposado Format
Tequila Corralejo will introduce its Reposado tequila in a 375-ml. bottle beginning in August, expanding the expression beyond its existing 750-ml. and 1.75-L formats.
The...
90+ Cellars Unveils Discovery Series With Pecorino, Torrontés
90+ Cellars, the Boston-based wine brand from Latitude Beverage, has launched its Discovery Series, a new collection focused on wine regions and grape varieties...
