Marcado 28, the premium additive-free tequila rooted in generational craftsmanship and the legendary recipe of a 10th-generation tequila-making family finished in collaboration with world-renowned chef Michael Voltaggio, today announced significant distribution expansion and market momentum across the U.S., underscoring its rapid growth in an increasingly competitive spirits landscape.
Since launching in October 2024, premium additive-free tequila Marcado 28 has expanded into 14 key U.S. markets. These include CA, CO, CT, FL, IL, LA, MD, MO, NE, NY, OK, SC, TX and Washington, D.C.
The brand’s expansion has been fueled by major retail partners such as ABC Fine Wine & Spirits and Total Wine & More, leading independent retailers including Dierbergs and Applejack, and hospitality partners such as Federal Grill and OTO Development affiliated venues. Marcado 28’s strategy of building distribution market-by-market — rather than forcing rapid national scale — has enabled stronger sell-through and account-level engagement, the company says.
Born from Master Tequilero Bruno Barba, a descendant of the Romo family credited with creating Reposado and finished in collaboration with chef Michael Voltaggio, Marcado 28 brings together 10 generations of tequila craftsmanship with modern culinary creativity. Marcado 28 later this year will introduce “Experience the Legendary Recipe,” a new marketing campaign inspired by the collaboration between Barba and Voltaggio.
