Penelope Bourbon has launched Blackberry Old Fashioned, a new ready-to-drink cocktail made with straight bourbon and rye whiskey, orange bitters and blackberry simple syrup.
The release expands the brand’s ready-to-pour cocktail lineup ahead of the summer season. The cocktail comes bottled at 76 proof and has a suggested retail price of $29.99 per bottle.
According to Penelope, the Blackberry Old Fashioned targets consumers seeking convenience in ready-to-pour cocktails while maintaining a whiskey-forward profile. The company recommends serving the product over ice.
“We’re continuing to see consumers gravitate toward elevated ready-to-pour cocktails that deliver on both quality and convenience,” says Michael Paladini, Founder and Vice President of Strategy at Penelope Bourbon. “Our Blackberry Old Fashioned brings a fresh, fruit-forward element to a timeless cocktail while staying rooted in the whiskey character that defines Penelope.”
Danny Polise, Founder and Master Blender at Penelope Bourbon, says the company aimed to reinterpret the Old Fashioned while keeping the whiskey base central to the product.
“An Old Fashioned is one of those cocktails people already know and love, so we wanted to put our own spin on it in a way that still felt approachable and true to Penelope,” Polise explains. “The blackberry brings a fresh and familiar layer without taking away from the bourbon and rye at the core. You still get that classic foundation with a little something unexpected. It’s balanced, easy to drink, and keeps the focus on the whiskey.”
Penelope Blackberry Old Fashioned will roll out at select retailers nationwide beginning this month. Consumers can also purchase the product through Penelope Bourbon.
Founded in 2018, Penelope Bourbon now operates under Luxco, which became part of MGP Ingredients in 2021.
This follows the recent launch of Penelope Riviera.
