After the successful launch of Cream Soda and Root Beer, Mitra9 is taking the next step in building a complete lineup of functional sodas with the release of Citrus Sun and Midnight Cola.
Citrus Sun features a lemon-lime profile that’s similar to classic sodas like Sprite, Starry and Mountain Dew. Midnight Cola features the iconic cola flavor reimagined with Mitra9’s functional twist, according to the brand.
“This is not a one-size-fits-all approach,” said Dallas Vasquez, CEO of Mitra9, in a news release. “Consumers want choices that reflect who they are and how they live. Some will grab Citrus Sun for a vibrant, daytime lift. Others will lean on Midnight Cola for a bolder, anytime kick. Our goal is to make sure everyone can feel the good vibes in their own way.”
