Little saints
Alcohol-free cocktail brand Little Saints just announced the launch of its Non-Alcoholic Margarita, which will make its grand debut on February 22nd, National Margarita Day.
Mom Water's new Iced Tea + Vodka Line
Fruit-infused vodka water brand Mom Water just debuted its first line of ready-to-drink (RTD) Iced Tea + Vodka, hitting shelves this spring. The new line contains zero added sugar or artificial sweeteners, and like all Mom Water products, is non-carbonated.
Harlem Hellfighters Bourbon LTO
In honor of the 369th Infantry Regiment, the first African American infantry unit to serve in WWI, Old Hillside Bourbon Company released a Harlem Hellfighters Bourbon LTO.
Nowadays Black Cherry THC beverage
THC beverage brand Nowadays just introduced its latest limited-edition flavor, Black Cherry, just in time for Valentine’s Day.
Dos Maderas Origen Thailand
Dos Maderas, the rum under Bodegas Williams & Humbert, just released Dos Maderas Origen Thailand, a limited-edition release crafted from 12-year-old Thai rum and finished in rare 80-year-old Oloroso sherry casks.
Spiked pop
The Ready-to-Drink brand Owl’s Brew has announced the launch of Spiked Pop, new take on hard soda. The launch comes as consumers increasingly gravitate toward nostalgic flavors,...
jim beam
Jim Beam recently partnered with comedian, actor and lifelong football fan Kenan Thompson to introduce the ‘Jim Beam & Lemonade Kit' – a curated collection of essentials that invites losing football fans to turn their team’s lemons into a Jim Beam & Lemonade.
Twisted Tea 8% ABV Extreme
Building on the success of the brand’s high-alcohol Extreme line introduced in 2023, Twisted Tea just launched a brand-new Extreme Variety Pack available nationwide now. 
malibu
Malibu has just released Malibu Pink and Malibu & Dole Ready-to Drink Cocktails, now available at retail locations nationwide.
penelope bourbon
Penelope Bourbon just announced a collaboration with beloved home furnishings brand Serena & Lily, unveiling Beaufain Four Grain Bourbon—a limited-edition spirit inspired by the beauty of Charleston, South Carolina’s Lowcountry.