Aspen Vodka has announced the launch of its new 375-ml. half bottle. Joining the brand’s 1-L, 750-ml. and 50-ml. formats, the 375-ml. rounds out the lineup with a mid-size option meant for travelers, get-togethers and easy-batch cocktails.
Designed with hospitality in mind, the new format is intended for in-room bars, hotel minibars and small at-home bars.
“Aspen Vodka has always been about the moments around the glass, not just what’s in it,” said Adam Rosen, CEO of Aspen Vodka. “Our 375-ml. is a direct response to the incredible demand we’re seeing for Aspen Vodka, giving consumers more opportunities to discover and experience the brand. It’s made for the moments nobody plans — from unwinding in your hotel room after a long travel day to enjoying a drink when a friend drops by unexpectedly. The 375-ml. will be available nationwide at world-class hotels and resorts, as well as off-premise retail locations. As consumers increasingly choose fewer, higher-quality drinks, we’re excited to offer Aspen Vodka in a format that fits naturally into those more intentional occasions.”
Every bottle of Aspen Vodka, regardless of size, starts with Colorado red winter wheat and water from the Roaring Fork River, is distilled at nearly 8,000 feet above sea level and is finished through silver filtration that’s meant to pay homage to Aspen’s mining history.
This season, Aspen was the best-selling spirit by volume at Yankee Stadium, according to the company. The brand will also expand its presence in professional sports through partnerships with the Chicago Cubs, Las Vegas Raiders, Washington Commanders, Sacramento Kings, Colorado Rockies, New Jersey Devils and more.
