Seagram’s Escapes Spiked builds on its WWE partnership with new WWE-themed Rotator Packs for 2026. Inspired by RAW and SmackDown, these beverages come in at 10% ABV.
Tullamore D.E.W. Irish Whiskey just launched the D.E.W. & A Brew Kit for St. Patrick's Day.
Hendrick’s Gin just debuted Another Hendrick’s, the first permanent addition to its lineup in nearly a decade. Building on the brand’s signature infusion of rose and cucumber, this new expression is layered with orange blossom and cacao beans.
Ready-to-drink (RTD) beverage brand Sun Cruiser just introduced a new Blueberry Lemonade & Vodka flavor, which is now available nationwide.
Ready-to-serve (RTS) cocktail brand On The Rocks just expanded its portfolio with the launch of On The Rocks Jim Beam Whiskey Sour. For the first time, the brand is introducing a cocktail crafted with Jim Beam.
Aperture Cellars just announced its 2026 Spring Wine release. The lineup is anchored by limited-production single-vineyard Cabernet Sauvignons and complemented by bright, textured whites.
Surfside, the spirits-based iced tea and lemonade ready-to-drink (RTD) producer, has launched four new flavors.
These are Surfside Blueberry Lemonade and the Half & Half...
Heineken just launched two new alcohol-free flavors—Cold Pressed Lime and Nectarine Juniper. Both flavors are double-brewed to remove alcohol and blended with the same ingredients used in Heineken 0.0.
State Line Distillery recently debuted Lapsang Smoked Gin. This new release incorporates Lapsang Souchong tea, a Chinese black tea traditionally smoked over pinewood fires.
Irish whiskey brand Redbreast just launched Redbreast Moscatel Wine Cask Edition, the fifth iteration in the award-winning Redbreast Iberian Series.
