Paragraph, a new fine alcohol-removed wine brand, launched June 1 across the U.S. and Europe. Founded by Steve Arora, winemaker Duncan Shouler; and Familia Muga, one of Spain’s most respected wine families, Paragraph is for wine drinkers who seek moderation and balance without giving up the ritual, pleasure and sophistication of a real glass of wine.
The debut release is a Spanish tempranillo from high-altitude vineyards in Spain with vine age of 30 to 50 years old, aged in French oak barrel for two to four years prior to blending. Alcohol is delicately removed using low-temperature vacuum distillation followed by leading aroma recovery technology, which delivers aromatic expression and vinous character.
The wine is then rested in bottle for a minimum of two months before release. The result is a wine low in sugar (approximately 1g. per 100 ml.), below 0.5% ABV, and free from added flavors.
Paragraph launched simultaneously in the U.S., U.K., Spain, Switzerland and Iceland, with a suggested retail price of $38 per 750-ml. bottle. Distribution will include traditional wine importers, fine wine retailers, and on-trade placements in fine dining and hospitality settings where wine expertise is central to the experience.
