Company: Southern Glazer’s Beverage Company/Horizon Beverage
Location: Ludlow, MA
Overview
The VP Sales at Southern Glazer’s Beverage Company of Massachusetts and Rhode Island serves as the primary sales leader responsible for the successful management of the relationship between the suppliers and the company. Ensures the development and growth of a long-term partnership that profitably grows brand position, market share, and distribution on an enterprise-wide basis. Directs full range of sales activities for the assigned area through the sales team.
Primary Responsibilities
- Identify and implement strategies to achieve sales goals and objectives
- Set short and long-term priorities and develops annual goals while adhering to budgeting, forecasting, and final control processes
- Conduct sales reviews with each assigned division to address market-specific tactics, revise forecasts, and support achievement of supplier priorities
- Monitor performance to meet expense and revenue objectives
- Develop and implement effective sales plans and programs to drive growth, generate revenue, and increase market share
- Establish and maintain high-level, executive contact with accounts, focusing on the establishment and maintenance of strategic relationships
- Manage the execution of sales processes and leverage appropriate resources to drive sales objectives
- Build and develop a high performing sales team
- Evaluate market activity and business intelligence, and recommend action plans as needed
- Coach, direct, counsel team and overall performance, define expectations and monitor progress
- Attract, retain and motivate the team to maintain an engaging work environment and to ensure sound policies and procedures adhered to
- Perform other job-related duties as assigned
Minimum Qualifications
- Bachelor’s Degree in a related field; or equivalent combination of education and experience
- Ten years of experience
- Able to obtain and meet industry licensing requirements as needed
- Must possess a valid driver’s license and secure and maintain auto-liability insurance by state laws
