1800 Tequila has teamed up with the Detroit Lions this season for its new ‘Rep Your Legacy’ campaign celebrating generations of Lions fandom.
The new campaign aims to put Lions fandom front and center, celebrating the generations of fans who have continued to rep the team through it all and pass that loyalty down, the brand notes.
As part of the partnership, 1800 Tequila is releasing a limited-edition Detroit Lions bottle, with only 30,000 available across Michigan, designed as a keepsake for fans. The bottle pays tribute to the historic 1991 team, according to the brand, which finished 12- 4 and delivered the franchise’s first win since 1957 to celebrate the 1991 team.
The brand has also teamed up with hometown clothing collective Detroit vs Everybody for a special merchandise collaboration launching September 30, according to the brand.
