Campari Group has brought Sarti, its Italian aperitivo, to the U.S. market as demand for spritzes and lighter cocktails continues to grow.
Sarti joins Campari Group’s aperitivo portfolio alongside Aperol, Campari and Crodino. The company says the U.S. launch will expand its presence in the aperitivo category and provide retailers, distributors and operators with another option for spritz-based cocktails.
The company makes Sarti with Sicilian blood oranges, mango and passion fruit. The aperitivo combines bright, fruit-forward flavors with a refreshing twist, according to the company.
Sarti has already launched in several European markets.
The company plans to support the U.S. launch with product samples and tastings at its Cocktail Academy in Midtown Manhattan.
