Cheers
Cheers
HomeCheers Top StoriesSexy Fish Lures Light-fingered Guests Back With Cocktail Offer

Sexy Fish Lures Light-fingered Guests Back With Cocktail Offer

In honor of its 10th anniversary in August, Japanese-inspired restaurant and bar concept Sexy Fish has launched the Missing Fish Campaign. It’s a playful invitation for guests to return the iconic fish-shaped chopstick holders that have been “swimming away” since the brand’s opening.

Why would anyone want to return the stolen fish? Those who return a fish now through Aug. 31 will receive a complimentary cocktail from the new X Menu, a special 10th anniversary collection inspired by Sexy Fish’s most celebrated drink creations from the past decade.

The restaurant has good reason to cast a net for the pilfered fish. Since the first Sexy Fish opened in London’s Mayfair in 2015 — which was followed by the Miami location in 2022, then Manchester, U.K. in 2023, and Dubai in late 2024 — more than 558,000 fish have mysteriously disappeared worldwide, becoming cult collectibles for fans.

For those looking to trade in the stolen sea creatures (with no judgment, the company says: “they are irresistible”), just one fish can be returned per person, per visit. The fish must be handed in at reception before entering the restaurant to receive the complimentary cocktail.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

EPG Brand Acceleration
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.