El Mayor Tequila now offers new 375-ml. and 1.75-L sizes of its Blanco and Reposado expressions, meant to better meet consumers’ usage needs and preferences.
Beginning this month, the 1.75-L size of El Mayor Blanco and El Mayor Reposado roll out at a minimum suggested retail price of $44.99. The 375-ml. bottles are expected to be available later this year at a minimum suggested retail price of $14.99.
The new SKUs will reflect El Mayor’s updated brand packaging, which incorporates a new slim bottle and increased label size.
Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. El Mayor Tequila Blanco is an unaged clear tequila, with a hint of floral and pepper, the company says. El Mayor Tequila Reposado rested in white oak barrels for a minimum of nine months and has hints of fruit flavors with vanilla and spice.
“We know our consumers are using El Mayor in a variety of ways for numerous occasions, so extending our size offerings helps to better meet their needs and gives them another way to enjoy our authentic, award-winning tequila,” says El Mayor brand manager Kayleigh Longo.
