With more drinkers, especially younger generations, looking for lighter options, The Boston Beer Company has launched Samuel Adams American Light.
This is a light lager with an ABV of 4.2% and only 115 calories.
“We know beer lovers are seeking lighter, easier-to-drink options that they can enjoy throughout the day — whether it’s at the beach, at a friend’s party, or at a happy hour,” says Lauren Price, head of brand at Samuel Adams. “For those times they want to ‘upgrade’ those occasions with a great-tasting light beer, American Light is the answer.”
Samuel Adams American Light initially launches in12-oz. can six-packs, 12-packs and on draft in select states, including Arizona (draft only), Connecticut, Florida, Georgia, Massachusetts, Maine, Michigan, New Hampshire, New York, Ohio, Rhode Island, Texas and Vermont. It also will be available this summer in Pittsburgh and Washington, D.C., with national distribution expected in March 2025.
This follows the recent launch of Boston Beer Company General Admission nonalcoholic beer.
