Beverage Dynamics
Beverage Dynamics
HomeBeverage Dynamics Latest NewsBrown-Forman Completes Sale of Early Times, Canadian Mist to Sazerac

Brown-Forman Completes Sale of Early Times, Canadian Mist to Sazerac

A number of big-name brands in the world of brown spirits have officially changed hands.

Brown-Forman today announced that it has completed the sale of Early Times, Canadian Mist and Collingwood to fellow global alcohol company Sazerac.

The purchase price was not disclosed.

The deal includes the Canadian Mist distillery in Collingwood, Canada, and was made official on July 31, according to the company release. Brown-Forman first disclosed this business move back in June.

Brown-Forman is now out of the Canadian whisky industry, shedding in Canadian Mist the third-highest selling Canadian whisky brand in the world. Instead, the company intends to focus on its American whiskey brands, which include Jack Daniel’s, Woodford Reserve and Old Forester.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

EPG Brand Acceleration
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.