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Pernod Ricard USA employees gather on May 22 in New York City for the company's Responsib'ALL day, a global mobilization for the company to promote responsible drinking.

Chef Mario Batali, Chef Daniel Boulud, Questlove and Editor-in-chief of Food & Wine Dana Cowin attend The Launch Of EAT (RED). DRINK (RED). SAVE LIVES at Eataly Birreria on June 2, 2014 in New York City. (Photo by Astrid Stawiarz/Getty Images for (Red))

Lone Survivor Foundation executive director Terence Jung was presented with a check for $108,985 by RumChata vice president Mike Neises and RumChata sponsored Indy car drivers Marco Andretti  and James Hinchcliffe. The check represented the total proceeds donated by The RumChata Foundation from special edition red, white and blue logoed RumChata bottles.  (Left to right: Marco Andretti, Terence Jung, Mike Neises, James Hinchcliffe)

Members of the NABCA Industry Steering Committee offer insights into the important issues facing the beverage alcohol industry, its suppliers and the control states.

The Idaho State Liquor Division (ISLD), the goal is to provide "world-class customer service," said Jeff Anderson, ISLD director and incoming chairman of the National Alcohol Beverage Control Association (NABCA). "That's the very least our citizens deserve from us."

What do George Clooney, Justin Timberlake, P Diddy, Carlos Santana and Sammy Hagar all have in common? They are all hitching their stars to tequila, with category sales volume and revenues both enjoying robust growth.

Make it and the vodka lovers will come - no matter how many new options (or alternative spirits) they must contemplate in the process.

Throughout the control states, creating innovative beverage alcohol responsibility campaigns is a key part of serving the public.

One of four hand-crafted copper pot stills is installed at Tullamore D.E.W.'s new distillery in Tullamore, Ireland. The facility is expected to open in September.

Actors Lupita Nyong and Chiwetal Ejiofor of the movie 12 Years a Slave at a pre-Oscars event Grey Goose vodka hosted March 1 in West Hollywood; the film later won three Academy Awards.