Measuring ROI on Marketing Efforts
Marketing is one of the most emotionally charged line items in an independent retailer’s budget. In this article, we discuss why return on investment, or ROI, can greatly help you determine which marketing tactics are working and which aren't.
Leveraging Social Media Without Losing Your Local Identity
Independent retailers walk a tightrope these days—one foot on Main Street, the other on the digital superhighway. Local identity is your superpower; social media is simply the megaphone. Use both wisely and you get resonance, not noise.
Lucas Systems Wins Best Logistics Innovation
As we wrap up our annual Distributor Best Practices, Lucas Systems stood out in the Best Logistics Innovation category.
Maximizing Word-of-Mouth in the Digital Age
Word-of-mouth has always been retail’s most persuasive force. But today, it doesn’t travel by coffee chats or chance encounters alone—it moves at digital speed, across platforms where customers share, react and recommend before your morning espresso even cools.
RNDC Wins Best Technology Innovation
As we wrap up our annual Distributor Best Practices, Republic National Distributing Company (RNDC) stood out in the Best Technology Innovation category.
Southern Glazer’s Wins Best Transportation Innovation
As we wrap up our annual Distributor Best Practices, Southern Glazer's Wine & Spirits stood out in the Best Transportation Innovation category.
Columbia Distributing Wins Best Workforce Development Program
As we wrap up our annual Distributor Best Practices, Columbia Distributing stood out in the Best Workforce Development Program category.
7 Ways to Ensure Consistency and Reliability Across Your Supply Chain
In today’s hyper-connected world, supply chain performance is no longer measured only in speed and cost. The true differentiator is quality and consistency – ensuring every shipment moves as planned, every handoff is seamless and every customer interaction inspires confidence.
