Podcast: Discussing Alcohol Trends with Zach Polema of Southern Glazer’s

What are the top alcohol trends in 2026-27? And how have consumer trends shifted? For answers, we talk with Zach Polema, SVP of Commercial Intelligence at Southern Glazer’s Wine & Spirits. Zach and his team recently published Raise the Bar, a new, biannual report highlighting key beverage alcohol trends and insights.