Captain Morgan has introduced the Sliced Colada Style Drink Variety Pack, expanding its ready-to-drink malt beverage lineup with four flavors. The new variety pack includes Piña Colada, Strawberry, Mango and Passionfruit. The product is now available at select retailers nationwide.
The lineup builds on the Captain Morgan Sliced ready-to-drink platform introduced in 2024.
Each canned beverage contains 5% ABV and comes in a 12-count pack of 12-oz. cans. The suggested retail price is $18.99 per pack.
The Piña Colada flavor combines coconut and pineapple. Mango Colada features mango with coconut. Passionfruit Colada blends passionfruit with coconut. Strawberry Colada pairs strawberry with coconut.
Captain Morgan has positioned the variety pack as an option for casual occasions, including backyard gatherings, beach outings and social events.
“We know consumers are looking for simple ways to break from the everyday without overcomplicating the moment,” says Victoria David, Brand Director, RTD at Diageo. “Captain Morgan Sliced Colada brings that idea of embracing micro getaway moments to life through a range of refreshing-tasting, ready-to-enjoy flavors – making it easy to tap into a ‘Colada When You Wanna’ mindset anytime, anywhere.”
The company also plans consumer activations tied to the launch in the coming months, including in-person events promoting the Sliced Colada lineup. Updates on product releases and brand initiatives will appear through the brand’s social media channels.
