In this presentation from EPG Specialty Information analyst Brian Berlin, you’ll learn about how consumer insights can enhance your retail strategy. He originally gave this presentation at the 2023 Beverage Alcohol Retailers Conference, speaking to all three tiers about how they can collect, analyze and use data to make better decisions.
You’ll also find information about the most common BevAl Drinking Personas, including:
- Demographic breakdown
- Spending habits
- Reasons for drinking
- Drinking occasions
- Product attributes they seek out
- Category penetration
- Shopping habits by channel
Click the DOWNLOAD button below to view the full presentation
