Helping New Brands Navigate the Three-Tier System

Lately I’ve had a lot of conversations with organizations that are unfamiliar with the three-tier system in beverage alcohol, and it’s given me a new appreciation for just how complex our industry is. With 50 sets of regulatory requirements, multiplied by dozens of different license types, it’s a maze even industry veterans struggle navigating. How can an upstart brand ever hope to build a following and grow market share? Only with a lot of help, and that’s where we can come in. EPG offers special marketing packages to new brands, helping them connect with the importers, brokers, distributors and industry partners they need to gain visibility and grow case sales. With our unique mix of publications that target specific tiers and channels, we can help new brands start their transformation into category leaders. Interested in learning more about our new brand program? Contact Sherai Falcon at sfalcon@epgacceleration.com today.