Budweiser will close out its 150th anniversary year with the return of its limited-edition holiday cans and 47th annual Holiday Stein, along with new anniversary merchandise, collectibles and consumer promotions.
The 2026 holiday cans roll out nationwide wherever Budweiser is sold, while supplies last. The packaging features the Budweiser Clydesdale hitch traveling through the snow with the Anheuser-Busch brewery in St. Louis in the background. The front of the cans has a design inspired by Budweiser advertising from the 1910s.
The brand also introduced a Budweiser 150th Anniversary Crate, which consumers ages 21 and older can enter to win through a promotion running Nov. 10-18. Participants can enter by sharing what they are raising a glass to this year on Instagram, Facebook or X using the hashtags #Bud150Crate and #Contest.
The crate includes a hand-numbered commemorative stein featuring the Clydesdales, a bottle of Budweiser brewed and packaged in St. Louis and a bottle opener made in the city. Anheuser-Busch produced 150 of the steins, each with a pewter lid and silver and gold details.
Budweiser will also release Budweiser: 150 Years of the King of Beers, a coffee table book covering the brand’s history through archival photography, advertising, memorabilia and the story of the Clydesdales. The book is available through Amazon, Target, ShopBeerGear.com and Rizzoli.
The holiday merchandise collection includes the 150th Anniversary Holiday Stein ($30), Holiday Truck T-Shirt ($30), Clydesdales 150 Years Crewneck ($65) and 150th Anniversary Can Crewneck ($60). The products are available through ShopBeerGear.com while supplies last.
“For generations, Budweiser has been part of the traditions that bring people together during the holidays,” said Todd Allen, senior vice president of marketing for Budweiser at Anheuser-Busch. “As we celebrate our 150th anniversary, we’re proud to build on that legacy with new ways for fans to celebrate the holidays, while honoring the people and shared moments that make the most festive time of year so special.”
The campaign also includes a sweepstakes offering consumers ages 21 and older the opportunity to win a Clydesdale delivery to their home. Additional prizes include the 2026 Holiday Stein, merchandise and gift cards. Entries are open through Dec. 31, 2026, at us.budweiser.com/Winter2026.
The holiday campaign marks the conclusion of Budweiser’s 150th anniversary celebrations, which began in 2026.
