Jack Daniel’s has entered the ready-to-drink (RTD) category with a canned version of its Tennessee Blackberry and lemonade cocktail.
Jack Daniel’s Tennessee Blackberry mixed with Lemonade is 4.8% ABV, and is 100 calories per can. The company said the product draws from the combination of Jack Daniel’s Tennessee Blackberry and lemonade that consumers purchased and mixed last summer.
“When we launched Jack Daniel’s Tennessee Blackberry last summer, fans quickly fell in love with its signature cocktail of Tennessee Blackberry and refreshing lemonade,” said Mary Beth O’Mara, Jack Daniel’s RTD Brand Director. “After seeing the response, we knew it was the cocktail that earned its can, and we’re excited to bring it to our friends in a format that makes it even easier to enjoy.”
The new RTD combines Jack Daniel’s Tennessee Blackberry with lemonade and comes in a four-pack of 355-ml. cans. The product marks Jack Daniel’s first RTD featuring Tennessee Blackberry.
Jack Daniel’s Tennessee Blackberry mixed with Lemonade is available nationwide at a suggested retail price of $11.99 per four-pack.
The launch expands Jack Daniel’s RTD portfolio as the brand adds a canned version of an existing consumer serve.
