HomeBeverage Dynamics New ProductsRed Tree Beverages Debuts Fresca Hard

Red Tree Beverages Debuts Fresca Hard

Fresca Hard, a flavored malt beverage featuring the classic citrus taste of Fresca, recently made its U.S. debut. Coming in at 4.6% ABV, these new beverages contain just 99 calories and zero sugar per 12 oz. can.

“Fresca Hard’s launch reflects our continued commitment to delivering amazing tasting beverages while pushing further into the Alcohol Ready-To-Drink category,” Lou Grill, president of Red Tree Beverages, said in a news release. “Regardless of the score, Fresca Hard is meant for those who love the post-game celebration. This new flavored malt beverage brings a new, exciting option with bold, delicious flavors.”

Fresca Hard is available in 12-packs of 12 oz. cans, according to the brand, and is available in a variety of flavors including Grapefruit Citrus, Pineapple Citrus, Peach Citrus and Watermelon Citrus.

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