Gray Whale recently expanded its portfolio with the launch of Gray Whale Vodka. This new expression is small-batch and distilled from grain and California grapes. It’s also produced without additives or added sugar.
“The addition of vodka allows us to introduce Gray Whale Spirits Co. and its commitment to the ocean to a broader audience in on- and off-premise environments,” said Mike Dee, president of Deutsch Family Wines & Spirits, in a news release. “We’re already seeing strong early interest, which reinforces our confidence in the role Gray Whale Vodka will play in the brand’s continued growth. At the core of that momentum is the liquid itself—our outstanding team in California crafted an incredibly unique taste profile that resonates with both new consumers and loyal fans of our gin.”
Alongside the vodka launch, Gray Whale is announcing a new partnership with the Surfrider Foundation, according to the brand, which is a leading nonprofit organization dedicated to protecting the world’s oceans, waves and beaches for all people. Through this collaboration, Gray Whale will support hands-on conservation goals designed to protect coastal ecosystems and bring communities together around shared stewardship of the ocean.
“Ocean conservation and protecting the migratory path of the gray whale have always been at the heart of the Gray Whale brand. Our partnership with Surfrider allows us to bring the brand promise to life in a way that profoundly and positively impacts the ocean and environment,” said Dee in the release.
“We’re thrilled to partner with Gray Whale to turn our love for the coast into real, on-the-ground impact,” added Dr. Chad Nelsen, CEO of the Surfrider Foundation. “A commitment to conservation has been ingrained in their brand since their inception. Together we will mobilize our communities to take action and keep our ocean, waves, and beaches thriving for people and whales alike.”
Gray Whale Vodka is available for an SRP of $29.99.
