As the canned cocktails segment remains in growth mode, Por Qué No is the latest Ready-to-Drink entry heading to retail.
Por Qué No was created by the team that brought Casamigos, Grey Goose and Jägermeister to the global market. These are 12-oz. RTDs with 4.5% ABV, 100 calories, zero added sugar and zero gluten.
Initial flavors include Mango Guava and Watermelon Pineapple Chili Lime.
Por Qué No will hit shelves in the Northeast this Spring, powered by the Southern Glazer’s Wine & Spirits network, alongside independent distributor partners, before a nationwide rollout later this year.
“There is something truly special about what our team created here,” says co-founder Lee Einsider. “I’ve been fortunate to launch some amazing brands in my life, and Por Qué No is no exception. It’s even more exciting to be partnering SGWS and our extended distributor family again to introduce Por Qué No across the country.”
The suggested retail price is $12.99 per 4-pack of 12-oz. can.
