Diageo has unveiled Johnnie Walker Black Cask, a new, permanent scotch whisky expression aged in American white oak ex-bourbon barrels.
Led by Master Blender Dr. Emma Walker, Johnnie Walker Black Cask features whiskies at the heart of Johnnie Walker Black Label, the company says, including those from Cameronbridge, Glen Elgin and Roseisle. These whiskies aged exclusively in American white oak ex-bourbon barrels, providing notes of vanilla, caramel, spice and oak.
“At Johnnie Walker we are constantly pushing the boundaries of what great whisky can be,” says Dr. Walker. “For more than 200 years, Johnnie Walker has shaped the world of Scotch, and that heritage gives us the confidence and authority to innovate. With Black Cask, we’ve brought together two remarkable whisky traditions in a way only Johnnie Walker can, starting with some of the most expressive whiskies from the heart of Black Label and maturing them exclusively in American white oak ex‑bourbon barrels to unlock new depth, sweetness and warmth. The result is a beautifully layered whisky that feels excitingly new yet remains unmistakably Johnnie Walker.”
Johnnie Walker Black Cask is intended as an approachable whisky for drinkers who enjoy both Scotch and American whiskey flavor profiles.
“Johnnie Walker has never stopped moving forward. Progress and innovation are at the core of what we stand for embodied by ‘Keep Walking’,” says Jesse Damashek, SVP, North America Whisky Portfolio, Diageo. “Black Cask is a powerful example of how we break through the expected: a new whisky that reflects evolving tastes while staying true to what people love about Johnnie Walker. This whisky reinforces our commitment to delivering the world’s most exceptional whisky experiences.”
The launch of Johnnie Walker Black Cask will include a national campaign supported by digital and social storytelling, sampling and tasting experiences, and educational programming led by Dr. Walker. The rollout will include a multi‑market U.S. tour across regions including Texas, California, Florida, New York and New Jersey, complemented by events that introduce consumers to Black Cask.
Johnnie Walker Black Cask will be available beginning March 1 in the U.S. for a suggested retail price of $34.99 per 750-ml. bottle at 43% ABV.
Black Cask will remain a permanent part of the Johnnie Walker portfolio in the U.S.
This follows the release of Johnnie Walker Blue Label Rahul Mishra Design.
