It’s 2026. Are you and your Bev-al business activated for the ‘new normal’? Have you made something new happen this year? I think we can all agree that last year was unprecedented. We must be on the look-out on where to activate and lean in hard to lift us out of the red. We should be thirsty for all the information and insights we can get our hands on and seek dialogue throughout the 3-tier ecosystem.
Beverage Information Group’s mission is to do just that. Every issue of Beverage Universe includes some complimentary consumer or trade research and context from experts who report on the industry 24/7. Those insights will be applicable whether you’re a retailer, operator, wholesaler or supplier.
This month’s report is about whether cannabis use and alcohol consumption are friends, enemies or frenemies? You may be surprised by the results.
See below for the most talked-about subjects over the past month within on- and off-premise, and the middle tier. Subscriptions to this content are free for our digital magazines and e-newsletters – click here to subscribe: https://epgacceleration.com/subscribe/. Our podcast – On & Off – is available on all platforms. This week’s episode highlights 2026 Hospitality Trends.
[INSERT SURVEY LINK FROM MASON HERE?] Please participate in a brief survey about one of the bright spots in our industry – Cannabis Beverages. We will report on the results in next month’s Beverage Universe. We are happy to feature other data you have found to be beneficial or share your perspective to make this more of a conversation.
Happy New Year and do not hesitate to drop me a line with anything else on your mind.







