Cointreau just launched its first-ever ready to-serve (RTD) innovation: Cointreau Citrus Spritz. This addition marks the brand’s entrance into the growing RTD category.
Crafted with the Cointreau, French white wine and natural citrus flavors, Cointreau Citrus Spritz is now available in select regional U.S. markets for an MSRP of $19.99 per 750-ml. bottle, according to the company, with wider availability planned for 2026. It comes in two flavor combinations:
- Orange & Blood Orange
- Lemon & Lime
“The Ready-to-Serve space continues to drive overall category growth, and now Cointreau can meet consumers in the moments where they’re seeking quality without compromise,” said Nicolas Beckers, president and CEO of Rémy Cointreau Americas, in a news release. “Cointreau Citrus Spritz introduces a new way to spritz, bringing the signature flavor of Cointreau to a convenient new sparkling format, perfect for sharing with family and friends.”
“Our goal was to bring a touch of cocktail bar elegance to your everyday moments, offering a beverage that tastes truly exceptional, yet remains effortless to enjoy in a convenient ready-to-serve format,” added Clémence Gallet, Global Cointreau executive director. “We listened carefully, and crafted something that enhances any occasion, year-round. Cointreau Citrus Spritz is precisely that harmonious mix, and we can’t wait for consumers to try it.”
