Almave, an alcohol-free agave spirit co-founded by seven-time Formula One champion and entrepreneur Lewis Hamilton and master distiller Iván Saldaña of Casa Lumbre Spirits, is launching Almave Humo, a zero proof mezcal alternative.
Made with Espadin agave harvested from the foot of the Popocatépetl volcano in Puebla, Mexico, according to the brand, Almave Humo features rich and smoky depth similar to mezcal, but without the alcohol. The creation process includes pit-roasting the agave piñas in a traditional oven with fire and volcanic stones and utilizing water from the distillery’s well.
“We’ve found that many agave spirit drinkers begin with tequila, then learn about mezcales as they gain a curiosity and appreciation that inspires them to venture further into the world of agave spirits,” said Saldaña in a news release. “Almave Humo offers distinct, smoky notes for those seeking complex cocktails while embracing a lifestyle beyond proof. Our contributions to the NA category have proven that we are pioneering a new drinking culture that meets the needs of today’s evolved consumer. It’s been such a rewarding and eye-opening experience expanding Almave’s portfolio, and I’m looking forward to building upon our innovation for what’s to come next.”
“Ivan and I have been talking about exploring further into the discovery of mezcal since launching Almave, so I’m super excited that we’re now bringing Almave Humo to the table,” added Hamilton. “I’ve learned so much from Ivan’s dedication to agave, and I’m proud of what we’ve achieved with this latest innovation. I think Almave drinkers will really enjoy the unique, smoky taste of Almave Humo, and I’m excited to see how they incorporate it into their gatherings, celebrations, and beyond.”
Almave Humo is available for purchase Almave.com for $36.99 per 700-ml. bottle.
