The latest innovation out of James B. Beam Distilling Co. is Jim Beam Sunshine Blend.
Made with daytime sipping in mind, Sunshine Blend is 80 proof, intended as a light and smooth whiskey, the company reports.
The lower ABV is a nod to the no/low movement in alcohol right now, with Gen Z and Millennials leading a shift toward lighter, sessionable spirits.
The suggested retail price is $19.99 per 750-ml. bottle.
This follows the recent releases of Jim Beam Pineapple and Knob Creek Bourbon x Rye 2025.
