After revealing a stellar inaugural class of 40 Under 40 honorees last year, Beverage Dynamics earlier this year announced a second crop of young leaders that’s equally impressive. Below is just one of the 40 amazing individuals helping innovate and move our industry forward:
Parth Patel
CEO, Global Party Shop
Age: 30
First Industry Job: Cashier at a Global liquor store
Favorite Drink: Long Drink and Oban Scotch
Working as a cashier was hardly a glamorous start to the industry, but it helped Patel develop a passion for the industry. “Interacting with customers, learning about different beverages and witnessing the impact they had on people’s lives ignited a spark within me,” he recalls.
“This early experience laid the foundation for my future career, shaping my understanding of customer service and fostering a deep appreciation for the world of beverages.”
From those humble beginnings he has risen to the CEO position within the company. This places him on the forefront of dealing with the industry’s many legal hurdles.
“One of the most significant challenges I’ve encountered in the liquor business is navigating the ever-evolving regulatory landscape,” he says. “Alcohol regulations can be complex and vary widely between states and countries. Staying informed about these regulations, ensuring compliance and adapting to changes can be time-consuming and resource intensive.”
“However, by building strong relationships with regulatory agencies, investing in compliance software and staying updated on industry news, we’ve been able to successfully navigate these challenges and maintain our business operations,” he adds.
Patel also points to his love of learning and networking as critical to his success.
“I stay updated on trends, regulations and consumer preferences through industry publications, conferences and online resources,” he explains. “Networking is crucial. I attend industry events, connect with professionals on social media, and foster relationships with suppliers, distributors and other key players.”
“I am open to new ideas and technologies,” he adds. “I explore innovative marketing strategies, digital tools and emerging trends to stay ahead of the competition. I view challenges as opportunities for growth. I embrace setbacks and learn from my mistakes. I maintain a genuine passion for the liquor industry. My enthusiasm drives my motivation and inspires others.”
By consistently applying these principles, Patel says, “I am confident in my ability to achieve my personal goals and excel in the dynamic and exciting world of the liquor industry.”
