White Claw Launches ClawTails

ClawTails flavor portfolio
ClawTails flavor portfolio

White Claw is introducing ClawTails, a malt beverage twist on iconic cocktail flavors in a ready-to-drink can. With no artificial sweeteners and real juice at 7% ABV, ClawTails comes in four flavors: Strawberry Cosmo, Mango Margarita, Blackberry Mojito and Tropical Mai Tai.

“White Claw has always been at the forefront of the ready-to-drink category by bringing drinkers more of the flavors they love in convenient and delicious varieties,” said Kevin Brady, vice president of marketing, Mark Anthony Brands Inc., in a news release. “ClawTails™ is an entirely new way to enjoy every social gathering with a line of drinks that offers a fun and refreshing twist on the classics.”

ClawTails is rolling out in the U.S. now, according to the company, available in 12-oz. cans in variety 12-packs and 19.2-oz. single cans of Strawberry Cosmo and Mango Margarita flavors.

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