Anheuser-Busch and its wholesaler partners are celebrating 15 years of partnership with Folds of Honor, a nonprofit organization that provides educational scholarships to the families of fallen or disabled U.S. service members and first responders. To mark this milestone, Budweiser will elevate its commitment to the organization by introducing a year-round opportunity to donate, and release new limited-edition Budweiser patriotic packaging benefiting Folds of Honor.
During the last 15 years, Anheuser-Busch, its industry leading brands and wholesaler partners have donated more $33 million to this cause, which has funded over 6,600 scholarships for Folds of Honor recipients.
“For 15 years, Anheuser-Busch has served as a steadfast partner, helping to advance our mission by activating in communities across the country and contributing directly to the life-changing educational scholarships we provide to the families of fallen or disabled military and first responders,” says Folds of Honor founder and CEO, Lt Col Dan Rooney. “We are so grateful for the support we receive from Budweiser and its patriotic fans. They play an integral role in allowing us to directly support the spouses and children of those who risk their own lives for our towns and country every day.”
Budweiser has introduced new opportunities for consumers to support the organization by simply buying the beer:
- Year-Round 12-Pack: For the first time ever, consumers 21+ can show their support for Folds of Honor all year long by purchasing any Budweiser or Budweiser Zero 12-pack, with a portion of proceeds going to Folds of Honor.
- Patriotic Packaging: For over a decade, Anheuser-Busch has released annual patriotic-themed packaging to support Folds of Honor. Budweiser is unveiling new limited-edition cans that feature patriotic branding and an interactive QR code so consumers can learn more about Folds of Honor, as well as a special graphic nodding to the brand’s 15-year partnership milestone. Available now and all summer long, a portion of proceeds from patriotic packaging will benefit Folds of Honor.
- American Beers for American Heroes: As part of the inaugural “American Beers for American Heroes” effort, Anheuser-Busch will donate a portion of Budweiser or Budweiser Zero draught sold from May through November to Folds of Honor. In addition, consumers can demonstrate their gratitude for service members with the new “Buy a Hero a Bud” program. Consumers have the option to buy a beer for any active-duty or veteran of the military or first responder at participating locations. Eligible recipients can then redeem a complimentary beer from the “American Beers for American Heroes” reserves with a valid military or work ID or badge.
- National Clydesdale Tour: The Budweiser Clydesdales will travel to communities across the country, amplifying the mission of Folds of Honor. Fans can join Folds of Honor and the Budweiser Clydesdales at a variety of events, from air shows and state fairs to sporting events and local parades, all summer long. Consumers can view the hitch schedule and see when the Budweiser Clydesdales will come to a community near them by visiting www.warmspringsranch.com/hitch-schedule.
“Throughout our storied history, Budweiser’s commitment to honoring those who have served our country and communities has remained steadfast,” says Todd Allen, SVP of marketing at Budweiser and Bud Light. “This year, as we celebrate 15 years of partnership with Folds of Honor, we’re proud to further our commitment of giving back to the American heroes and their families who have sacrificed so much on a daily basis.”
