Waterloo Gin, a gin brand distilled in Texas, has expanded into new U.S. markets with an updated and modernized new package design.
The relaunch follows the brand’s acquisition from Treaty Oak Distilling last year by entrepreneur and philanthropist John Paul DeJoria, the self-made billionaire founder of Patrón Tequila and Paul Mitchell hair care.
Waterloo Gin is made in the Texas Hill Country town of Dripping Springs, near Austin. The brand was named after the original name for Austin – Waterloo – before the city was rechristened in the 1830s for Texas pioneer Stephen F. Austin.
The new Waterloo Gin package is meant to evoke the beauty of Austin and the charm of the surrounding Hill Country, according to the company. The updated wood cork-topped bottle features a taller design, and the new label is adorned with images of grapefruit, lavender and pecan, some of the nine local fruits and botanicals vapor-infused to distill Waterloo Gin.
“Waterloo Gin is the liquid embodiment of grace – simple, refined and elegant. Now, with our detailed new redesign, our package truly matches the quality, sophistication and craftsmanship of the liquid inside the bottle, while honoring the legacy and proud history of our origin in the Texas Hill Country,” says Waterloo Gin’s CEO Justin Meigs.
As part of the brand’s relaunch, Waterloo Gin has partnered with several U.S. wholesalers, including Breakthru Beverage Group, Empire Distributors, Johnson Brothers Distributors, Kentucky Eagle and Republic National Distributing Company (RNDC) to expand distribution beyond the current markets of Texas and Florida. Waterloo Gin also available for purchase online.
The brand’s flagship Waterloo No. 9 Gin (94 proof) is made in the New American style, the company says, distilled with limestone-filtered spring water and local botanicals. The portfolio also includes the newly rebranded Waterloo Barrel-Aged Gin (also 94 proof), which spends two years in new American white oak barrels, creating notes of wood spices, floral and citrus. Additionally, a new release in the Waterloo portfolio will roll out later this summer.
Waterloo Gins are naturally 100% gluten, carb and additive free.
