Beer has faced no shortage of headwinds in recent times, from changing consumer tastes to global tariffs. What does all that mean for the industry moving forward? For answers, we spoke with Kris Sjolander, Vice President Brand Development at United States Beverage (USB). USB is a leading independent beverage company in the U.S., specializing in imported and U.S. craft beer, ciders, and specialty beverages.
Like this podcast episode? Check out our recent episodes:
- The Threat of Tariffs on U.S. Craft Distillers
- Asian Flavors and Hospitality in Beverage Service
- Nonalcoholic Beer Trends and Picks
- Top Beverage Alcohol Hospitality Trends of 2025
- 2025 Beverage Trends and Tech
- Gen Z Drinking Habits
- Opposite Day at On & Off
- Alcohol Travels and Trends
- Alcohol Shipping and Ecommerce in 2024
- U.S. Whiskey and Bar Trends in 2024