Canned alcohol water brand Bluebird Hardwater just introduced flavored varieties to its product lineup and now offers Vodka Water + Lime, Vodka Water + Cranberry, Tequila Water + Lime and Tequila Water + Pineapple.
As the brand’s first product extension since inception, Bluebird Hardwater also announced expansion into Southern California.
“We’re incredibly excited to introduce this new future of Bluebird Hardwater,” said Will Blum, CEO and co-founder of Bluebird Hardwater, in a news release. “This launch is a result of listening to our community and understanding their preferences through extensive research. Our goal is to offer canned alcoholic water that is a simple and clean drinking experience for any occasion.”
At 88 calories per 12-ounce serving, the new Lime, Cranberry and Pineapple flavors are made with fruit, premium spirits and purified water at an ABV of 4.5%, the brand states. They will be available for $19.99 per 8-count variety packs. Debuting in Southern California through Stone Distributing Company, the new flavor varieties will be available for purchase at local Ralphs and Total Wine locations.
This expansion brings Bluebird Hardwater to four states: California, Florida, New York and Tennessee, with plans for nationwide distribution by the end of 2024, according to the brand.
“Ralphs and Total Wine are ideal retailers for our launch into the California market,” added Blum in the release. “We look forward to introducing Bluebird Hardwater to consumers in Southern California and share our passion for quality and clean drinking.”
