19 Crimes has collaborated with Universal Monsters to release bottles of Red Blend and Cabernet Sauvignon featuring Dracula and Frankenstein.
These two limited-edition wines launch in time for Halloween. The label art showcases Universal Pictures’ classic monster characters with newly reimagined artwork, plus glow-in-the-dark labels and a new AR experience.
“19 Crimes and Universal Monsters is the perfect collaboration for Halloween and an opportunity to introduce 19 Crimes to brand new enthusiasts,” says Treasury Americas Chief Marketing Officer, Carl Evans. “You’ll be able to hear Dracula and Frankenstein come to life on the label through augmented reality, inviting people to experience wine in a rebellious but fun and engaging way, which is the heart of 19 Crimes.”
The collectable bottles are on shelves now until the end of October.
Consumers can awaken Dracula and Frankenstein to hear their stories through the 19 Crimes’ AR bottle label technology. Scan the QR code on the back of the bottle to access this content.
These new 19 Crimes Halloween bottles are available now for a limited time at 19crimes.com and select retailers nationwide.
This follows the release of 19 Crimes Snoop Cali Blanc.
