| BRAND | PROMOTION |
| AFTER SHOCK (Jim Beam Brands) |
 It’s not shocking to see a 750 ml bottle paired with two logoed shot glasses with molded crystals in the bottoms of them, packed in a gift set. |
| BACARDI SPICE (Bacardi-Martini USA) |
Hexagonal gift pack with a 750 ml bottle and a logoed squeeze bottle; the pack’s exterior features a nighttime cityscape and “Spice Up the Night” slogan. |
| CANADIAN MIST (Brown-Forman ) |
Holiday promotional items designed to bring an “eye-catching sprit” to customers; motion Christmas tree, 3-D display, tear pads available. |
| CUERVO GOLD (IDV) |
A 750 ml gift promotion featuring the Cuervo Gold game, coordinating reshipper and a 375 ml gift set with party lights. |
| FIGHTING COCK (Heaven Hill Distilleries) |
 “Make this holiday season something to crow about” with in-store merchandising; p-o-s includes case card, gift carton, free-standing bin. |
| FRANGELICO (William Grant & Sons) |
 Seasonal gift promotions include a gift tin and a 750 ml gift pack that consists of two blue-stemmed cocktail glasses in a decorative gift box. |
| HEATHER CREAM (Barton Brands) |
The Scotch and cream liqueur is featured in a gift tin adorned with the image of Mary, Queen of Scots; landmark moments of her life are also pictured. |
| MARTINI & ROSSI (Bacardi-Martini USA) |
Gift pack includes a 750 ml bottle of Martini & Rossi Asti and five mini Baci chocolates from Perugina; red, green and blue gift carton houses the gifts. |
| CHAMPAGNE POMMERY (W.J. Deutsch & Sons, Ltd.) |
Bottle is clothed in British Fashion Designer Alexander McQueen’s special design, a blue snakeskin Pommery/Givenchy wrap. |
| PIPER-HEIDSIECK (Rémy Amerique) |
Piper Party Pack consists of six bottles and six logoed champagne flutes; the pack is contained in a red and gold box with handle. |
| RAYNAL (Shaw-Ross) |
Take a trip to France with a value-added CD-ROM promotion; the virtual tour de France comes free with a 1.75 liter bottle of Raynal until December 31, 1998. |
| ROYAL OAK RUM (Angostura ) |
Single bottle holiday gift pack with a 750 ml bottle of rum, packaged in a wooden crate and wrapped with a gold and burgundy raffia bow. |
| STOLICHNAYA VODKA (Carillon Importers) |
Limited edition hand-painted Ceramic Music Dome available; this year’s edition features a dome of St. Basil’s Cathedral and plays the Russian folk tune “Yablotchko.” |
| TALUS WINES (Sebastiani) |
Talus wines breaks out for the holiday by offering a shelf talker, wire rack case card with Talus winemaker Melissa Bares and a holiday case card. |
| TEQUILA ROSE (McCormick Distilling) |
Festive gift canisters featuring snowmen skiing across a snowy landscape to a bottle of Tequila Rose; 750 ml and 375 ml gift-ready bottles are available. |
MERCHANDISING & PROMOTION
