gen z alcohol trends drinking drink buy

How to Attract Gen Z to Alcohol

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Following boom times during the Covid-19 pandemic, the U.S. alcohol industry now faces a difficult period. Many reasons exist for this prolonged sales dip....
Katey “Bunny” Rafanello

Spirit of Success: Inside Katey “Bunny” Rafanello’s Rise to Industry Influence

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March is a time to honor the architects of change, the women who looked at "the way things are" and decided to build something better. In the male-dominated world of beverage alcohol, few people embody that spirit of architectural rebellion quite like Katey “Bunny” Rafanello.

Podcast: Beverage Alcohol Industry Challenges in 2026

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With the alcohol industry facing plenty of challenges this year, we turn to food & beverage lawyer Oren Bitan, a partner at Buchalter in...

Read Our Beverage Dynamics Spring 2026 Issue

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Welcome to the Spring digital edition of Beverage Dynamics! In this issue we visit Socialize in Maryland, a combination alcohol retailer and trendy nightclub. Read...
socialize liquor store alcohol retailer bar maryland Gundeep G Singh

Socialize Modernizes the Industry

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As with any business, the beverage alcohol retail industry is always evolving. From shops that appeared dark and dingy up to the ‘90s, to...
Сolorful cocktails close-up in elegant glassware, garnished with fruits and herbs, captured with a shallow depth of field for bokeh effect. Bright indoor bar setting with blurred background, vertical image

10 Beverage Trends for 2026

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The biggest takeaway from perusing stacks of 2026 beverage alcohol and hospitality trends and predictions is that consumers this year will be all about...
Love Potion cocktail

7 Cocktails for Valentine’s Day 2026

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Are you ready for Valentine's Day weekend? Here's a few drink ideas to get people in the mood, and for more here are our...
Pisco Sour cocktail

La Mar Restaurant Shares Pisco Sour Tips

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National Pisco Sour Day is Feb. 7, this year, but not to worry if you miss it: The celebration of pisco goes on all month long. La...

Crafting Beverage Alcohol Leaders

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Among DISCUS’ many programs, its Academy Leadership Program is certainly one to highlight. With only 30 spots available for February 2026, this intimate, high-impact experience brings together rising talent across spirits, beer, wine and all three tiers — creating a one-of-a-kind cohort with networking value.
leaders

Nurturing Spirits, Crafting Leaders

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Through Southern Glazer's Next Gen Leadership Program (NGLP), recent graduates are offered rotational assignments, continuous training, leadership development, mentoring and networking opportunities. This two-year program is designed to cultivate and retain young talent, with its first graduating class just having completed the program this past August.