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Cheers New Products

Lock Stock & Barrel 25-Year-Old Straight Rye Whiskey
Independent spirits producer Cooper Spirits Co. just debuted a new expression in its acclaimed Lock Stock & Barrel portfolio: the ultra-rare 25-Year-Old Straight Rye Whiskey.
Holiday Vodka

Holiday Vodka

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Italy-based Holiday Vodka officially celebrated its launch in New York City on December 3, 2025, with an après-ski–themed party at Saint Theo’s in Manhattan’s West Village.
Empress 1908 0.0 Indigo
Empress 1908 Gin just launched its first alcohol-free spirit, Empress 1908 0.0 Indigo.
Hine 1975

Hine 1975

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In partnership with San Francisco-based importer, Hotaling & Co., the House of HINE just announced the U.S. release of Hine 1975 – a rare eau-de-vie sourced exclusively from Grande Champagne that has been matured for half a century.
Cala Bennati Prosecco
Italian wine brand Cala Bennati just launched its newest varietal: Cala Bennati Prosecco.
Zarova Vodka

Zarova Vodka

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Premium vodka brand Zarova Vodka is making its global debut. With three expressions soon to be available, Zarova Vodka is kosher, sugar-free, non-GMO, additive-free and vegan.
Hoot + Howl Amaro Cask Bourbon
Hoot + Howl Spirits just debuted its Amaro Cask Bourbon. Fresh off a silver medal win at the 2025 Heartland Whiskey Competition, the Amaro Cask Bourbon joins the distillery’s growing lineup of spirits.
Highland Park Cask Strength: Heather
Highland Park, the Orkney distillery, just debuted Cask Strength: Heather, a limited-edition single malt crafted with 100% Orkney peat-smoked barley.
90+ cellars
Wine brand 90+ Cellars has introduced two new Collector Series, small-lot Cabernet Sauvignons from sub-appellations of Napa Valley — Lot 234 Cabernet Sauvignon from Mount Veeder and Lot 235 Cabernet Sauvignon from Yountville, as well as a Reserve Series addition — Lot 233 Russian River Valley Gewürztraminer.
Montara Alcohol-Free Verjus Spritz
Montara is an organic verjus spritz made from early-harvest Chardonnay grapes grown along the California coast, dreamed up by SomethingElse, and is the newest beverage to hit the alcohol-free market.
EPG Brand Acceleration
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