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Beverage Dynamics New Products

elysian brewing
Elysian Brewing just expanded its flagship Space Dust portfolio with the launch of Easy Dust IPA – an alcohol-free addition. 
Añejo Lime THC Spirit
Cannabis consumer products brand Upstate Elevator is kicking off 2026 with the launch of its first-ever THC spirit, Añejo Lime.
Anheuser-Busch has unveiled the latest addition to its non-alcohol beer portfolio: Michelob Ultra Zero Lime. This is a new alcohol-free brew with 0.0% alc/vol, 39 calories and a citrus...
Kim Crawford Alcohol-Removed Sauvignon Blanc
On January 1, Kim Crawford Illuminate Alcohol-Removed Sauvignon Blanc will make its U.S. debut.
Four Roses Adds 375-ml. Small Batch, Small Batch Select
Four Roses Bourbon has expanded its Small Batch line with the launch of 375-ml. Small Batch and Small Batch Select, now hitting shelves nationwide. The new...
Lock Stock & Barrel 25-Year-Old Straight Rye Whiskey
Independent spirits producer Cooper Spirits Co. just debuted a new expression in its acclaimed Lock Stock & Barrel portfolio: the ultra-rare 25-Year-Old Straight Rye Whiskey.
Stoli Halapeño Pepper flavored vodka Halapeno
Stoli has announced the launch of Stoli Halapeño Pepper, a new flavored vodka made for one of the world’s most iconic cocktails: the Bloody...
Holiday Vodka

Holiday Vodka

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Italy-based Holiday Vodka officially celebrated its launch in New York City on December 3, 2025, with an après-ski–themed party at Saint Theo’s in Manhattan’s West Village.
Bird Dog Select Reserve Straight Bourbon Whiskey
Bird Dog Whiskey has launched a new offering: Bird Dog Select Reserve Straight Bourbon Whiskey. This comes bottled at 86 proof, meant to make the...
Empress 1908 0.0 Indigo
Empress 1908 Gin just launched its first alcohol-free spirit, Empress 1908 0.0 Indigo.
EPG Brand Acceleration
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